Turning financial-planning concepts into product features.
Product design and go-to-market work for a B2C fintech client, through BITS Hyderabad Consulting Group.
calculator
profiler
01 / Context
The problem
around the work.
The client served people at different financial life stages, from first-time earners to pensioners. Through the consulting group, I worked on product design and go-to-market strategy for that audience.
What made it interesting
Financial concepts had to become practical features for users with different goals and circumstances. The engagement connected feature definition with how the product would reach its audience.
02 / Decisions & approach
How the work
took shape.
Define the planning tools
Owned work on a Goal Calculator and Risk Profiler, translating the financial-planning scope into core product features.
Connect product and launch
Worked on product design and GTM strategy together, connecting feature definition with launch recommendations for the client platform.
03 / Outcome & evidence
What came
out of it.
The core features went live on the client’s platform, taking the engagement from product definition into delivery.
The earlier Product and Finance résumés name the Goal Calculator and Risk Profiler. The current Product résumé confirms the fintech engagement and that its work went live.
04 / Reflection
What stays
with me.
This engagement connects the two sides of my background: understanding the financial concept and shaping the product that makes it useful to a person.
About the source material
Product and Finance résumés and LinkedIn profile. The visual names the documented feature scope; it is not a reproduction of the client interface.